The first step in creating an infographic is to define your message and tell your story. What do you want to communicate? Who is your audience? What's the main point you want to make? Once you have a clear idea of what you want to say, who you want to say it you, you can start thinking about how to say it. At this point we like to confirm the format and outputs for the project. Does the final design need to be consistent with the client's brand guidelines or is something more unique and bespoke required.
Infographics are all about data, so the next step is to gather your information. This could be anything from sales figures to survey results to demographic data. Make sure you have all the data you need before you start designing your infographic. This may involve conducting research, collecting data from the client, or using existing data sources. Once you have the data, analyze it to identify key insights and trends.
Infographics rely heavily on visual elements such as charts, graphs, icons, and illustrations. Choose the right visual elements that will best represent the data and convey the message. The easiest way we find to do this is to produce a wireframe to map content and help give a visual representation of your story. Once this is signed off we move onto the design and layout of the infographic.
Before finalizing the infographic, review it thoroughly to ensure that the data is accurate, the message is clear, and the design is visually appealing.
Revise the infographic as needed based on feedback from the client or other stakeholders, all our prices include 3 rounds of amends and final approved artwork files.
Decide where you want to launch your infographic. You can post it on your website, share it on social media, or submit it to infographic directories. Choose a platform that is relevant to your target audience and that will help you reach the widest possible audience.